About Us

THE JOURNEY TO EXCELLENCE: THE CUTTING ROOM BARBER SALON STORY

-The Challenge in the Premium Barber Industry-

In the bustling heart of Fort Worth, Texas, a city saturated with “Chop Shop” barbershops, and few luxury chains, grappled with a critical issue: a focus on profit over people. This prevailing attitude in most salon companies leads to high staff turnover and inconsistent service, leaving clients yearning for a place that valued both its team and clientele. 

 

Amidst this landscape, two ambitious individuals, skilled in the art of barbering and styling, embarked on a journey. They honed their craft through experiences ranging from humble barbershops to elite salons, all the while facing their most challenging clients. These trials didn’t just build their skills; they shaped their vision for a different kind of barber salon.

In an industry where average client retention rates hover around X% and employee turnover rates are as high as Y%, The Cutting Room Barber Salon stands out.

 This reflects our commitment to both client satisfaction and employee well-being.

Our client retention rate.

Our employee turnover rate .

00%

00%

-The Birth of a Vision-

Here, the focus isn’t just on providing top-notch hair services, but on nurturing talent. Unlike competitors, The Cutting Room is dedicated to in-depth, one-on-one training, delving deep into every facet of barbering and styling techniques. This commitment to education is evident in our unique approach: each team member has a personalized file outlining their known and yet-to-learn techniques. An in-house training scheduler continuously adds intensive, hours long, training sessions, ensuring our staff’s skills are ever-evolving and at the forefront of the industry.

 

This attention to training extends beyond our staff and into every interaction with our clients. Each visit is a bespoke experience where clients’ individual styles and preferences are not just met but celebrated. Our clients leave not only with a flawless cut or style but with a renewed sense of confidence and self-expression.

 Industry average for client referrals.

Our client referral average .

00%

00%

A testament to the trust and loyalty we’ve built with our clients.

A Resolution with a Promise

We foresee a future where the beauty industry’s regulations will wane, leading to a surge of unprepared barbers and stylists. This will spawn a wave of subpar ‘hair choppers’, risking unsatisfactory and potentially harmful services. The Cutting Room Barber Salon stands as a lighthouse amidst this impending darkness. We are not just a brand; we are a standard-bearer for quality service and education, a beacon that others in the industry, as well as discerning clients, look towards.

 

Our clients are the living testimony of our commitment to excellence. They report an enhanced sense of well-being and style, evident in their increased self-assurance and satisfaction with their appearance. We take pride in seeing our clients’ transformation, not just in their looks but in their everyday lives. They walk taller, speak more confidently, and embrace challenges with newfound vigor, knowing their appearance is crafted by the best in the industry.

not only set us apart but also fuel our mission to be a beacon of excellence in an evolving industry.

 Industry average for repeat clients.

Our client repeat average .

00%

00%

-Preparing for the Future-

As we plan our expansion beyond Fort Worth, our mission is clear: to provide an exemplary experience and education in hair artistry, setting a high bar in an industry that increasingly needs it. We envision The Cutting Room Barber Salon as a haven for passionate, skilled hair artists committed to excellence and a sanctuary for clients seeking unmatched service.

 Industry Average: Staff Training Hours Monthly

Our Average: Staff Training Hours Monthly

00 Hrs

00 Hrs

-Client Testimonials-

Client Voice: “I’ve been to many barbershops, but none like The Cutting Room. Here, I see the dedication in each cut, the precision that comes from their constant training. It’s not just a haircut; it’s an experience of true craftsmanship.” – John D., Loyal Client

Client Voice: “Every time I visit, I feel the passion and commitment. It’s not just about looking good; it’s about feeling valued. They’re not just cutting hair; they’re crafting confidence.” – Emily R., First-time Cli

Chris Binetti, Level 1 Barber
My name is Chris, I keep it ice water in texas baby! Ask about me son!?
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The Cutting Room Barber Salon

Much More than just a Barber Salon

it’s a place that was conceived by a master barber that takes ordinary barber’s, stylist and trains them to a master skill level. Providing the customer with mastered and consistent services that cannot be found at franchises or regular barber shops. It’s a place where a custom-tailored haircut and serving you is our highest priority. Join us for an immaculate experience for your hair or shaving services. Call us at the number provided or book your free appointment today.

CO-FOUNDER & MASTER BARBER

RICHARD SOTO

I am Mr. Richard Soto Llezeth, co-founder of The Cutting Room Barber Salon, born and raised in Fort Worth, Texas. Graduating from Mid-Cities Barber College in 2012, I honed my skills under experienced barbers for two years. Co-founding Interstate Barber Stylist School in Waco, Texas, I discovered a passion for teaching, graduating over 40 students who have gone on to start their own businesses. Raised with values of discipline, honor, and hard work from my ex-military businessman father, I strive to instill these qualities in aspiring barbers, recognizing the importance of professionalism and dedication in the field.

The Challenge in the Premium Barber Industry

In the bustling heart of Fort Worth, Texas, a city saturated with “Chop Shop” barbershops, and few luxury chains, grappled with a critical issue: a focus on profit over people. 

A Resolution with a Promise

We foresee a future where the beauty industry’s regulations will wane, leading to a surge of unprepared barbers and stylists. This will spawn a wave of subpar ‘hair choppers’, risking unsatisfactory and potentially harmful services.

The Birth of a Vision

Here, the focus isn’t just on providing top-notch hair services, but on nurturing talent. Unlike competitors, The Cutting Room is dedicated to in-depth, one-on-one training, delving deep into every facet of barbering and styling techniques. 

Preparing for the Future

As we plan our expansion beyond Fort Worth, our mission is clear: to provide an exemplary experience and education in hair artistry, setting a high bar in an industry that increasingly needs it. 

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Copyright 2024 © The Cutting Room Barber Salon

Mr. Richard Soto
-Level 5 Barber-

My name is Mr. Richard Soto, a co-founder of The Cutting Room Barber Salon. I was born and raised in Fort Worth, Texas. I graduated from Mid-Cities Barber College and started barbering in 2012. After two years under the wing of some of the best barber’s in fort worth, I co-founded Interstate Barber Stylist School in Waco, Texas where I found a deep love for teaching and developing others to improve the quality of their haircuts and techniques. This, in turn, improved their families lives as well, making the experience a very valuable one. The institute has graduated over 40 students and counting, with many who have started their own businesses. From the beginning of my career, I noticed those who didn’t take their skill seriously and how they would come and go. There was also fame I noticed that came along with being an excellent barber, but there were always pits that would stop a great barber from being more than a personal brand. Being a son of an ex-military hard-working businessman, I learned many good qualities like discipline, honor, respect, and doing whatever it takes to get the job done, and done right.

I have also studied other remarkable barbers and successful entrepreneurs. This has helped me to sharpen my entrepreneurial mind and accrue much knowledge and wisdom from business strategy and marketing to quality haircuts that include flawless razor skin fades to long layered shear cuts, and expert straight razor shaving that I know the customer will enjoy in our environment where mastery of our craft is of the utmost importance so we are able to serve everyone the highest quality product possible, consistently. As well as an amazing business model that allows for the stylist or barber to enjoy compensation a step above an hourly wage, a layout for everyone to enjoy from the stylist and barber to the whole family. With services that are fairly priced and performed by a hand-selected team that is the staff of the cutting room barber salon, and we hope to serve the people of fort worth the very best, and become a staple in fort worth and make our mark on the hair industry and begin a legacy that grows along with the community that will reach far beyond just making men look great.

Vanessa Soto
-Level 5 Stylist-

My name is Vanessa Soto, I’m one of the co-founders of The Cutting Room Barber Salon. I’m a proud Fort Worth native and a licensed cosmetologist, I graduated from Ogle School of Hair Skin and Nails in 2012. Before I began my career I always dreamed of opening a women’s salon and make women look beautiful and confident. This turned out to be the opposite when I started working in a salon that serviced mostly men. This was very uncomfortable at first but very soon I got the techniques needed to perform fantastic haircuts that got everyone’s attention with the guidance of my first mentors.

Soon I began to love cutting men’s hair and performing those cool haircuts every one likes. I’ve worked in almost every salon setting from low to high end and have learned that quality is what separates everyone and makes you valuable. Together with my husband, we have taught each other our strengths and weaknesses which will help The Cutting Room Barber Salon develop our staff to be the greatest they can be. Making The Cutting Room Barber Salon something we can all be proud of.

Lexi Chapa
-Level 3 Barber-

My name is Lexi Chapa. Born and raised in Fort Worth, I call this area home.

I am a Kalibur Barber College graduate. Though, I didn’t always know that I wanted to pursue a barbering career. If not for my father insisting I take a part time job as a receptionist at a barber shop, I would not have found my passion for the art.

I came to realize that as a barber we have the ability to impact the confidence in our client’s lives. Cutting hair, providing a clean shave, giving a relaxing facial, or a much-needed manicure is more than a service to me. It gives me an opportunity to be a part of someone’s day and participate in making it better. I look forward to developing as a barber under this apprenticeship and growing as I get to share the moments with you.

See you at The Cutting Room Barber Salon!

Jordan Rexroard
-Level 2 Stylist-

My name is Jordan Rexroad. I was born in Fort Worth, and after being inspired by my cousin decided to attend cosmetology school to pursue a career in men’s haircuts. I graduated from Hollenstein Career and Technology Center in 2019. After I graduated, I started working right away as a hair stylist for men.

Soon the job I had chosen at sixteen was no longer just a way to earn a living. I realized that I enjoyed meeting new people every day and that I had always had a knack for putting a smile on people’s faces.

I always knew something was missing from my haircuts, and I knew that I’d do whatever it took to find a place where I could learn more about styling hair. The Cutting Room Barber Salon is the place for me! In this friendly and professional salon, we’re excited to help you achieve the style you want. Hope to see you in the shop soon

Colby Colberg
-Level 3 Stylist-

Hi, my name is Colby Colberg and I am from Dallas, Texas. I have spent six years in some of the most highly respected salons, specializing in technical cutting. I completed an apprenticeship program under some award-winning hairstylists, and was one of the fastest promoted educators.

Seeing the confidence my clients walk out with is the most gratifying feeling for me. I absolutely love this career, and can’t imagine doing anything else. I’m looking forward to working with you.!

Ashley "Jersey" Keating
-Level 2 Stylist-

Hey everybody! My name is Jersey. I moved down to Texas in 2009 from New Jersey where I was born and raised. I went to Ogle School for Hair Skin and Nails. I graduated and got my license in 2014. My specialty was women’s cuts, color and blowouts in school. When I embarked on my career, the ultimate goal was to have a positive impact on women’s confidence & beauty. My primary focus was to provide quality haircare & makeup services and make women even more radiant. After a while, I realized that I could help men boost their self-confidence by improving their look as well. I’m continually striving to improve myself and my abilities each day. Being able to provide assistance to both men and women has been very fulfilling. The Cutting Room Barber Salon has been an incredible learning experience for me as a stylist. I’ve had the opportunity to develop my skills and gain more knowledge. I look forward to assisting you with these services soon!

Charlie Swink
-Level 3 Stylist-

Hey there, I’m Charlie Swink, a local through and through. I spent a decade honing my craft in vibrant Las Vegas after discovering my knack for barbering at the esteemed Paul Mitchell Academy. I believe in merging work with pleasure and that’s exactly what I do each day in my chair. I’ve been fortunate to work in some top-tier shops in Vegas, which has fueled my drive to always go the extra mile. I’m all about hair and heavy metal! I’m constantly striving to improve, innovate and provide the highest quality service while ensuring you have an enjoyable experience. Let’s share some good times and great haircuts. Go Frogs!